A compelling and clever take on the laws of the game as part of a wider series of video shorts which Land Rover have commissioned. The content provides a supporting role to the brand and consumer associations with the brand without featuring or pushing product. 

The connotations of Land Rover as a robust and sturdy product that isn't afraid to get dirty makes rugby the perfect sporting platform and parallel for the brand. Can a brand really own mud? Any washing detergent brand might fancy a share of the mud action too. 

The one element that creates friction as part of this content campaign piece is that the video originates from Land Rover South Africa and finding further touch-points of the campaign on the Land Rover site at a global level or even on their dedicated rugby sponsorship pages is near impossible.