james ainsworth customer experience

Free wi-fi at Bristol Airport is always great and the psychological cue in the password is one for fans of heuristics but wi-fi passwords will always be a great opportunity to connect and capture attention. In the 'Hierarchy of Needs', wi-fi is up there, so use the password to share a message or a discount phrase or a more direct instruction such as "BuyCoffeeNow" when you have arrested attention.